What is type socile media optimization can be done?

Measuring Social Media Marketing :The ability to measure the effectiveness of marketing activities and calculating ROI is imperative to any company's marketing strategy. Social media marketing isn't as easy to measure as other online vehicles, but it can be done.  If you've already identified your success metrics, then you're ahead of the game. Assigning monetary values to these metrics will help you in assigning an ROI value. Depending on your success metrics, you might look at content consumption. Who's reading your content and where are they coming from? You can also look at how much...

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