15 May 2012

DYNAMIC URL & STATIC URL- WHICH ONE IS BEST FOR SEO?

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Dynamic websites use some script to enter content on the pages with the help of the database and dynamic URL are mainly the templates which are changed accordingly and automatically to create new pages with different content. Dynamic URL are mainly used by websites which update very frequently like Service, e-commerce sites and more. Also, if you are using some content management systems like word press, mambo which require a database, you are likely to have dynamic URL which looks like this –

http://www.domain.com/Service/thread.php?threadid=12&sort=new

whereas a static URLs looks like this –
http://www.domain.com/page1.htm
You may feel that dynamic websites and dynamic URL are good enough as they are easy to maintain and update. But, the fact is that search engines don’t like these dynamic URL. Dynamic URL include a number of variables like =, & and others and search engines don’t like these variables and so, you may face some difficulty in getting these pages indexed and crawled. Search engines prefer simple URL and so, static URL are the way to go. You can also insert keywords in the static URL which can help you to improve your search engine rankings and this is not possible with dynamic URL as they use database and scripts to generate the URL. Static pages are indexed and crawled easily when compared to the dynamic ones and the other advantage is that it is easy for users to understand the static URL and so, they can get the idea about the content available on the page. For example, if the page on your site offers information about ‘Toronto SEO’ companies then a static URL like “http://www.domain.com/torontoseo.htm” is much better than a dynamic URL which may appear like “http://www.domain.com/p?=14”.

So, static URL have a number of advantages over dynamic URL and therefore, you should try to stick with the static URL. But if you already have dynamic URL in your site then it would be very cumbersome to re-code every page to make it static. The solution to this problem is the Apache Mod Rewrite Rule which allows you to redirect one URL to another without the search engine’s knowledge. But you need to be on a Linux server to take the advantage of Apache Mod Rewrite Rule.
source article:on ontariowebsitesdesign


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